Reelables BLE Smart Labels: Centimeter-Level Indoor Tracking at a Fraction of UWB Cost

London-based Reelables has unveiled a breakthrough in indoor tracking technology—a Bluetooth Low Energy (BLE) smart label that delivers real-time location accuracy down to 10 centimeters, matching UWB (Ultra-Wideband) precision at a significantly lower cost.

The Technology Behind Reelables

The solution leverages Bluetooth Angle-of-Arrival (AoA) techniques combined with SEAgnal software-defined location technology. This enables continuous tracking of thousands of items throughout warehouse or facility spaces without requiring manual barcode scans.

Key capabilities include:

• 10cm accuracy — centimeter-level precision comparable to UWB
• BLE-based — no proprietary hardware required
• Printable smart labels — integrates with existing label infrastructure
• Scalable — tracks thousands of items simultaneously
• Cost-effective — a fraction of UWB deployment costs

Why This Matters for Warehouses

Traditional indoor tracking solutions like UWB require expensive infrastructure and dedicated hardware. Reelables changes the equation by using Bluetooth—a widely adopted, low-cost technology already embedded in most devices.

For warehouse operators, this means:

• Faster inventory visibility — automatic tracking without manual intervention
• Lower deployment costs — leverage existing BLE infrastructure
• Improved accuracy — locate items within 10cm rather than room-level
• Scalable solution — add more labels without exponential cost increases

Industry Impact

This launch signals a major shift in the indoor tracking market. As companies demand better visibility into their inventory, solutions like Reelables make centimeter-level tracking accessible to more organizations—not just those with massive robotics budgets.

The ability to track individual items with such precision opens new possibilities for:

• Automated inventory audits
• Real-time asset location
• Workflow optimization
• Loss prevention

What This Means for Singapore

As a key logistics hub in Southeast Asia, Singapore warehouses can benefit greatly from this technology. The combination of BLE’s low power consumption, affordable hardware, and high precision makes it ideal for the city’s growing e-commerce and supply chain operations.

Product Spotlight

Intensecomp offers complementary indoor tracking solutions:

• Inventrack 6.0 — Multi-technology asset tracking supporting RFID, BLE, UWB, and LoRaWAN
• Inventrack Warehouse WMS — Full warehouse management with integrated real-time location capabilities

Learn more about our Inventrack 6.0 and Inventrack Warehouse WMS solutions to enhance your warehouse operations with precise indoor tracking.